Affect Labs

Cutting-edge sentiment analysis.

We process the vast amount of data flowing through social media, news and blogs, and automatically find the emotions and opinions people are sharing.

In today’s information age, you cannot afford not to understand what people are saying about your brand and products online.

Deep understanding

We’ve built up a complex model of how people really express themselves.
Charts galore

Trend and influence charts help you navigate the noise.
Artificial intelligence

Powered by state of the art machine learning techniques and research.
Engagement

Find out where the key conversations are so you can engage effectively.

Sentiment analysis?

It’s the art of automatically understanding whether people are expressing likes or dislikes. It’s surprisingly hard: think of “cold beer” versus “cold steak”, for one.
Why are we any good?

We’ve built up techniques over the last five years to accurately understand people’s comments and tweets online, and we’re constantly improving.
Why do you need it?

With social media more popular than ever, you can’t afford to operate blind. Our platform helps you tap into this rich resource of opinion with minimal fuss.